Sunrun, the United States’ largest residential solar, storage, and energy services company, has announced this week it is expanding its offerings to Floridians with its solar-as-a-service and Brightbox home battery solutions, in an attempt to pre-empt hurricane season.
Nearly a year ago we reported that Sunrun, which at the time was only competing to be one of the leading US residential solar suppliers, was expanding into seven new states — New Mexico, Rhode Island, Texas, Vermont, Wisconsin, Washington D.C., and Florida. The move effectively doubled Sunrun’s addressable market and, at the time, brought the company’s total market reach up to 22 states and Washington, D.C (now up to 23 + DC).
Later that year GTM Research predicted that Sunrun would surpass SolarCity (owned by Tesla) as the country’s leading residential solar lease provider — which turned out to be true when Sunrun announced in March of this year it had surpassed its competitors as the leading US residential market installer.
Earlier this year in April, the Florida Public Service Commission opened the way for solar developers like Sunrun to lease solar systems. Previously, it had been illegal for anyone in Florida to sell electricity unless they were a utility, but the ruling opened up the door for customers in Florida to acquire solar systems with up to no upfront payment.
It is unsurprising, therefore, that Sunrun has quickly proceeded to make its solar-as-a-service offerings available to Floridians, giving customers the opportunity to lease solar equipment with no upfront payment, the first company through the proverbial gates. The offering provides customers with all the solar equipment and installation, as well as maintenance and insurance, leased through Sunrun instead of having to shell out money upfront. [click for full article]